Visual identity for the exhibition “Through the Black Gorge of Your Eyes” at Kumu Art Museum
Calligraphy for the graduation show of Konstfack university in Stockholm
Design for Jaanus Samma’s exhibition at Juhan Liivi Museum. Photo by Annika Haas
Design for the exhibition “Bold and Beautiful” at the Estonian Museum of Architecture
Visual identity for the exhibition “Through the Black Gorge of Your Eyes” at Kumu Art Museum
Calligraphy for the graduation show of Konstfack university in Stockholm
Design for Jaanus Samma’s exhibition at Juhan Liivi Museum. Photo by Annika Haas
Design for the exhibition “Bold and Beautiful” at the Estonian Museum of Architecture
Viieline is an independent design practice based in Tallinn, Estonia
Our design process is based on visual research and experimentation. We have over a decade of experience in designing exhibitions and publications, and know how to communicate complex material to a wider audience.
✶ Image and text ✶ Visual communication ✶ Information in space ✶
We organize information and dress it up for print, screen or physical space. We take into account the content of the project, the physical environment and the social context, but most of all we value the poetry that ties together all of the above.
Brit Pavelson
brit@viieline.ee
Koit Randmäe
koit@viieline.ee
A selection of projects
2024
Exhibition “Linnahall Forever”
Estonian Museum of Architecture
visual identity
Website for Estonian Museum of Architecture
web design
2023
Exhibition “Bold and Beautiful”
Estonian Museum of Architecture
visual identity
spatial design
Exhibition “Still Lifes on National Motifs”
Estonian Museum of Applied Arts and Design
visual identity
book design
Exhibition “Through the Black Gorge of Your Eyes”
at Kumu Art Museum
*25 Most Beautiful Books 2023 nominee*
visual identity
book design
“Dance Pedagogy Handbook”
Author Anu Sööt
*25 Most Beautiful Books 2023 nominee*
bookdesign
2021
Konstfack graduation exhibition
in collaboration with Sissela Jensen and Linda Hallstan
visual identity
web design
signage system
2020
7th Artishok Biennale
Kai Art Centre and Tallinn city
Curators Laura Linsi and Roland Reemaa
visual identity
web design
print
“Market Values” installation at Lugemiku bookstore
spatial design
Newsletter design and illustrations for the Estonian Centre for Contemporary Art, during 2014–2020.
collage
web design
2019
Exhibition “Come Out and Play. Modern Kindergartens”
Estonian Museum of Architecture, curator Sandra Mälk
visual identity
spatial design
book design
Exhibition “vomiting and crying vomiting and crying: you are my sister you are my sister” at Tartu Art Museum
Kadi Estland, Netti Nüganen, curator Marika Agu
visual identity
printed matter
“Outhouse by the Church”
Book for artist Jaanus Samma
book design
2018
“Spring Exhibition 2018”
at Tallinn Art Hall
visual identity
EV100 Art Programme
visual identity
2017
Exhibition “Anu Põder. Be Fragile! Be Brave!”
at Kumu Art Museum
Curator Rebeka Põldsam
visual identity
book design
2015
Estonian Pavilion at the Venice Biennale
“NSFW. The Chairman’s Tale” by Jaanus Samma
visual identity
book design
2014
Exhibition “Feeling Queezy?!”
Contemporary Art Museum of Estonia
Curator Rebeka Põldsam
visual identity
print matter